Figure: SWOT analysis of Coca-Cola … This can be clearly seen by the fall of soft drinks sale. Swot Analysis : Pepsi And Coca Cola 1752 Words | 8 Pages. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. The following points provide you a bit of Pepsi’s background: The SWOT analysis of Pepsi highlights the strengths that the company and its weaknesses so that it can work on it more. People have become concerned with obesity and diabetes. Brands, etc. Let us discuss on the SWOT analysis of Pepsi. PepsiCo Company is the largest competitor of Coca-Cola Company in the market share in BRIC countries, especially India. Market Share of Coca Cola. Similarly, Pepsi followed suit and introduced different sizes of returnable bottles (Fernando, 2006). Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Aggressive competition with Pepsi – Pepsi is the biggest rival of Coca-Cola. The following analysis deals only with strengths, opportunities, and threats. The majority of, 2.0 ENVIRONMENTAL ANALYSIS OF THE COCA- COLA COMPANY It is one of the powerful ways of analyzing a current situation of a company. The company is known with the name PepsiCo Inc. Pepsi was established during the year 1898 and is headquartered in New York, United States. One of the most diversified product portfolio. Pepsi is always on the look for various methods to make sure their consumers get the products uniquely what they require when they require it, and where they require it. The two beverage industry giants Coca Cola and Pepsi control 60% of non-alcoholic beverage industry out of which Coca Cola holds 40% while Pepsi holds 20%. Comment goes here. 3.2 STRENGTHS: Today they account for 1.7 billion servings of all beverages consumed worldwide daily. The soft drinks in the market vary in taste and color depending on the manufacturer. The various industries served by the company are the following: Beverages – Mountain Dew, Pepsi, Sierra Mist, and Gatorade. This vast global presence of coca cola has also contributed, other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). PepsiCo faces a number of competitors because of its operations around the world. The study is a perfect mix of qualitative and quantitative information covering market size breakdown of revenue and volume (if applicable) by important segments. The Coca-Cola Company is the largest non-alcoholic beverage company in the world. He desired to create a delicious soft drink, so he conjured up a flavored syrup that might fill his desire. Weaknesses in the SWOT of coca cola. HARMFUL HELPFUL Obviously, PepsiCo’s main competitors are their biggest weakness. SWOT Analysis for Coca-Cola . An evaluation of the organization strength (S), weaknesses (W) opportunities (O) and threats (T) is called SWOT analysis The following is SWOT analysis of our organization. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Unlike Coca-Cola which is still a beverage company, Pepsi diversified its product portfolio and merged with Frito-Lay and owns Quaker Oats, Tostitos, and other food brands. Coca-Cola has excellent historical background, brand awareness, and eminent image, which helps the company to increase its profit day by day and to be market leader among all multinationals. ; Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. The company has its operations in New York but is present all over the world. Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. Large market share. Direct and indirect competition – Although direct competition from Pepsi is clear in the market, however, there are many other companies which are indirectly competing with Coca-Cola. Swot Analysis Of Coca Cola And Pepsi Co Essay. You can buy these products here in the United States or venture across the world and grab a bottle in Japan. The opportunities and the threats facing the company are also discussed in detail. The differential strategy entails producing products which are different from those of the competitors. WEAKNESS: Weaknesses stop an organization from performing at its optimum level. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. Threats to Pepsi (PepsiCo) Threat is the last element to address in the SWOT analysis of Pepsi (PepsiCo). Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). SWOT Analysis of Coca Cola and Pepsi Strengths Both Pepsi and Coke have long history of the world culture for quite some time. Coca cola would have been the clear market leader had it not been for Pepsi. Throughout this report, we will be exploring the strengths, weaknesses, opportunities, and threat for each of these publically traded companies. Repositioning Coca-Cola and Pepsi in the Cola Wars era. The concept of non-returnable bottles, frosted bottles, and cans is attributable to both the giants. 1410 Words6 Pages. 2. To make sure that Pepsi meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Pepsi. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and, strategic decisions that the Coca-Cola Company makes following its SWOT analysis. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The product's image is loaded with over-romanticizing, and this is … Coca cola is valued round about 79.2 billion dollars. Coca Cola swot analysis. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola. So, anyone who hasn’t heard of the PepsiCo brand has likely been living under a rock. Coca Cola SWOT Analysis: 2020 Coca Cola has got a strong competitive edge and is well known for its marketing techniques. Coca Cola has got a strong competitive edge and is well known for its marketing techniques. But Pepsi does not have a vast product portfolio and mostly targets the youths. To learn more about Coca Cola company, kindly check the Coca Cola company profile. Strengths: Coca-Cola has been a complex part of American culture for over a century. The concept of non-returnable bottles, frosted bottles, and cans is attributable to both the giants. Direct and indirect competition – Although direct competition from Pepsi is clear in the market, however, there are many other companies which are indirectly competing with Coca-Cola. SWOT analysis of Coca Cola and Pepsi Co The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. By realizing the fault in eliminating their advertising budget in half, Coca-Cola could have targeted their ads to the Pepsi Generation. From the company’s start about a century ago, this brand has been one of the most loved products across the globe. Coca-Cola is the world’s largest beverage company. PepsiCo SWOT analysis Strengths Competition with Pepsi – Pepsi is a thorn in the flesh for Coca cola. Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Headquartered in Atlanta, Georgia, in America, it is popularly known for its Coca-Cola flagship product, and is among the biggest corporations in the United States. Swot Analysis Of Coca-Cola company!! In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. Coca-Cola SWOT Analysis. This is the reason that the customers are satisfied with the brand. SWOT Analysis of Coca Cola and Pepsi Strengths Both Pepsi and Coke have long history of the world culture for quite some time. SWOT stands for the strengths, weaknesses, opportunities and threats. Pada postingan kali ini, saya akan mecoba menganalisis SWOT dari masing-masing perusahaan COCA-COLA Strength (Kekuatan) : Coca-Cola merupakan perusahaan minuman berkarbonat terbesar di dunia dan memiliki pangsa pasar yang luas According to Information Resources, in 2019, Pepsi accounts for 22 %, and Coca Cola accounts for 20% of the U.S. liquid refreshment beverage category. In the United States and Canada, the Pepsi brands include Pepsi, Sierra Mist, Mountain Dew, Sobe, IZZE, AMP Energy, Propel, Aquafina, Mug, and many more. In 2016, Coca-Cola with its vast globally presence and unique brands, each other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). SWOT analysis examines the strong and weak areas of a company. Source: Self generated from Kotler & Keller (2006) Strengths Reputation. 10 Comments 1 Like Statistics Notes Full Name. According to King, M., M., (1986), “In the early, Company Overview Helpful further information for a SWOT Analysis for Coca-Cola. Its weakness where the brand should focus more is to compete against its rival, Coca-Cola, products produced are not healthy, products produced only in one domain, and many of its failed products. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Intro/Comparative Financial Analysis Pepsi and Coca-Cola companies are among the biggest corporate competitors due to their similar products and target market. It exploits its dominance to nurture favorable relationships with retailers gaining significant and easily accessible shelf space. 2.1 Strengths in the SWOT of The Coca-Cola Company Loyal Customer Base. Even though the brands belong to the food industry, no other company provides so much flexibility as the Pepsi brand. Currently, the company brings out new products, new packages, and new flavors in various sizes and shapes to meet the demand of the consumers for suitability and healthy choice. It is the most popular and preferred FMCG brand across the globe. The company also produces and markets its ready-to-drink iced teas and coffees through its joint projects with Starbucks and Lipton. According to the 2019-2020 financial year data, Coca Cola had the third-largest sales volume ($31.7 billion) compared to peers. Published in: Business. Nestle is the lead competitor, considering they beat PepsiCo’s earnings in 2017. 2. Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. SWOT Analysis of Coca-Cola Figure 5: SWOT Analysis of Coca-Cola Company. 7. Customers can get even a little of the whole thing. Notably, Coca Cola 's products are not unique, but there brand and reputation put them on a higher niche in the market. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. 12 hours ... Coca Cola SWOT analysis 2013 by Strategic Management Insight Ovidijus Jurevicius. The Coca-Cola Company is considered one of the largest distributors, marketers and manufactures of soft drink syrups and concentrates internationally (Bodden, 2009). Repositioning Coca-Cola and Pepsi in the Cola Wars era. Competition from PepsiCo. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Vast global presence – Coca cola is present in 200 countries across the world. Helpful further information for a SWOT Analysis for Coca-Cola. We will further compare and analyse the financial performance of these two industry leaders of the non-alcoholic beverage market. Pepsi is a popular refreshment brand to consumers for about more than 100 years. Before we discuss the SWOT analysis of Pepsi, let us take a few pointers on its background. The following analysis deals only with strengths, opportunities, and threats. Pepsi - Power Drink Market 2020 ... monetary evaluation, SWOT profile and Power Drink services. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. This includes Nestle and Coca-Cola. Strengths In the swot of coca cola company Its weakness where the brand should focus more is to compete against its rival, Coca-Cola, products produced are not healthy, products produced only in … PepsiCo SWOT Analysis; PepsiCo Strengths: Below are the Strengths in the SWOT Analysis of PepsiCo: 1. Brand Equity – Interbrand in 2011 awarded Coca cola with the highest brand equity award. PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. SWOT Analysis of Coca-Cola Figure 5: SWOT Analysis of Coca-Cola Company. The internal drivers of Coca-Cola can be assessed by making a SWOT (strength, weakness, opportunities, threats) analysis. 3. Threats in the SWOT analysis of PepsiCo : Competitors: PepsiCo’s main competitors are Coca-Cola, Kraft foods, Nestle, Dr Peppers Snapple Group and Mondelez. Health Factor: The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them. 3. Marketing Mix for a Product or Service PepsiCo Company is a threat for Coca Cola Company. Home Market Insights Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd. Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca When the customers require a healthier version of a snack, they can go in for Quaker products. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage. 4. It is popular for its carbonated drink called Pepsi. 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2020 swot analysis of coca cola and pepsi